JCA Wins National Award for Tired Faces Campaign

JCA received bronze level recognition for its pedestrian safety campaign from the National Mature Media Awards, the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50 and older.

Using grant funds, JCA joined the regional Street Smart collaboration and launched a senior focused “Tired Faces” education campaign, posting ads on 76 Ride On buses and 30 bus shelters aimed at drivers. It also distributed 500 posters in Montgomery County buildings and senior living facilities and distributed 1,000 bilingual safety tip cards and reflectors aimed at senior pedestrians.

Street Smart is an annual public education, awareness and behavioral change effort in the Washington, DC, suburban Maryland and northern Virginia area that responds to the challenges of pedestrian and bicyclist safety.

The Street Smart campaign, which was launched in 2002, was started by Montgomery County using a $50,000 state grant awarded to the county and $50,000 in county funds. This seed money helped leverage the $400,000 to $500,000 annual regional effort, which is now directed by the Metropolitan Washington Council of Governments and is supported by federal, state, county and local agencies from suburban Maryland, D.C. and northern Virginia.

The Montgomery County departments of Transportation, Health and Human Services and Public Information Office were partners in the campaign.