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from the National Council on the Aging
While many openings are posted online and in trade publications, at least 70% are never advertised. This is what’s called the “hidden job market.” The best way to find opportunities in this unseen market is by building and growing your professional network. In fact, it just may be the most important thing you do to ensure job search success.
A recent study by the Federal Reserve Bank of St. Louis showed that networking can help you find a better job, faster. The more connections you have, the greater the odds that you’ll hear about promising new opportunities. When you tell your network you’re job hunting, they can be your eyes and ears to roles you may be suited for. Maybe your neighbor just heard of an opening at their company that matches your qualifications. Or your former colleague offers to refer you to the hiring manager at their organization.
Networking also reduces hiring risks for both you and potential employers, since it promotes high-quality referrals from trusted connections. If you’re over age 50 with established experience behind you, the people you know will likely recommend you with confidence.
1. Create a list of everyone you know
2. Craft a personal “elevator pitch.” An elevator pitch is a quick overview of yourself.
3. Tell your contacts you’re open to new opportunities. Word-of-mouth is a common way for older adults to find jobs.
4. Ask your network for informational interviews. An informational interview is a casual conversation with someone who works in a job, company, or field that interests you.
5. Take advantage of online networking tools. Having a polished and up-to-date LinkedIn profile is essential.
6. Find a mentor (even if they’re younger). Don’t be afraid to ask more junior members of your network for advice on how to increase your employability.
7. Attend in-person networking events. Don’t shy away from events like trade association meetings or business socials.
8. Get active in your community. Raise your personal and professional profiles by volunteering for local charities, helping at community events, joining a board, or taking part in an area business networking group.
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